Our Purpose: 

When people live in the country, you can’t drive down their long, private driveways to peek into their windows and see what their lives are like. But at Rethink:Rural, you can.

We’re here to help those who are searching for a simpler, rural lifestyle to get a firsthand view of what that life could be like. We tell the stories of rural people and share how they found their paradise, what they wish someone had told them before they started, and how they made their land fit their dreams.

We also talk to experts about how you can attain the country life, featuring advice for every step of the land-buying and land ownership process.  

In an age where 80% of the population of the United States resides in an area defined as urban, we challenge you to “rethink rural.” 

Who we are:

Rethink:Rural is operated by Raydient Inc. (d/b/a Raydient Places + Properties). Its purpose is to educate future landbuyers about the land-buying and land ownership process and to lead them to the right property to fit their dreams onRaydientPlaces.com. Raydient is the professional real estate services and development subsidiary of Rayonier, showcasing land for sale throughout the greater Southern United States to people that want their own unique property for outdoor recreation, rural living and/or investment.

Rayonier has owned and cared for thousands of acres of forestlands across the United States for 90 years. A recognized land, ecological and conservation manager, Rayonier is a leading timber REIT with assets located in some of the most productive softwood timber growing regions in the United States and New Zealand. Rayonier owns, leases or manages approximately 2.7 million acres of timberlands located in the U.S. South, U.S. Pacific Northwest and New Zealand.

Rethink Rural




Who We Are